Marketing / Guides
Marketing guides: what to do first, and why.
Practical answers for owners and growing brands: what to do first, why, and what it costs in time.
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October 2026
How to redesign your website without losing SEO
You keep your rankings through a redesign by deciding two things before anyone designs a page: which URLs stay the same, and where every URL that changes will redirect. Launch day has a checklist, but by launch day the outcome is mostly already set — the decisions that protect rankings get made weeks earlier, in planning, and you're the one who has to insist on them.