[01]
Growth & acquisition
Which customers are worth acquiring, through which channels, in what order, at what cost.
- Go-to-market and channel strategy
- Local-market growth and new-location launches
- Acquisition modeling
- Budget planning and the reporting that follows
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[02]
Marketing systems & AI
I build the systems, not just the plan. AI pipelines with a person approving before anything ships.
- AI content and research pipelines with approval gates
- Automated reporting and executive dashboards
- SOPs, playbooks and marketing calendars
- Workflow automation across your existing stack
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[03]
CRM, email & SMS
Owned audience is the one channel nobody can price you out of. Capture it, segment it, run the programs that convert it.
- CRM structure, data capture and segmentation
- Lifecycle email and SMS programs
- Deliverability and list health
- Revenue reporting by program and segment
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[04]
Paid media
Tracking wired first. Spend judged on unreliable numbers is expensive guessing.
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[05]
Websites
Design, build and ongoing management. Migrations get one-to-one redirects — the usual way a rebuild loses its rankings.
- Rebuilds, new builds and ongoing management
- Migration with strict redirect mapping
- Analytics, GA4 and Looker Studio reporting
- Performance and technical health
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[06]
SEO
Foundations first, then content built around what buyers actually ask.
- Technical audit and remediation
- Site architecture and internal linking
- Keyword and intent research
- Content built to rank and to convert
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[07]
AEO
Answer engines quote a source. This is the work of being it.
- Question-shaped page structure
- FAQ and structured-data markup
- Extractable answer formatting
- Citation monitoring across answer engines
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[08]
GEO
Generative results are assembled, not retrieved. Entity strength decides who appears.
- Entity definition and consistency across the web
- Corroboration and third-party mentions
- Presence in generative answers
- Competitive share-of-answer tracking
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[09]
Social
Channels chosen on where customers decide. A production rhythm your team can sustain.
- Channel strategy and content formats
- Calendar, production and scheduling
- Community management
- Local versus brand content for multi-location
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[10]
Fractional marketing
I own the function — planning, priorities, budget, vendors, reporting — or run alongside the person who does.
- Marketing leadership on a defined cadence
- Team building, structure and hiring
- Agency and vendor management
- Planning, budgeting and executive reporting
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[11]
Partnerships & activations
Sourced, negotiated and run as channels, not logo placements.
- Partner sourcing and negotiation
- Sponsorship strategy and valuation
- Events and activations
- Grand-opening and launch marketing
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