Marketing / Services / Fractional marketing
Fractional CMO / fractional marketing director
Senior marketing leadership, week to week.
Without the full-time salary or the agency retainer. I own the function, or run alongside the person who does.
What it is
Most businesses need marketing leadership long before they can justify hiring it
The gap gets filled by an agency with no context, or by a founder doing it at 11pm. Neither compounds.
I built and led a marketing team, which is the job this is a part-time version of.
What I actually do
The work itself
- I own the plan, the priorities and the budget on a set cadence
- Manage the agencies, freelancers and vendors so you don't have to
- Hire and structure the team, then coach whoever takes it over
- Report to the board or the rest of the business in their language
- Do the work myself where doing beats delegating
How it works
Three stages
01
Take stock
What's running, what it costs, what's working, and what nobody has looked at in a year.
02
Run it
A plan, a cadence, and someone accountable for it weekly.
03
Hand it over
Build toward the permanent hire rather than toward dependence.
Who it's for
Businesses without a marketing owner
- A founder doing marketing between other jobs
- A capable team with no direction
- Agencies with nobody senior steering them
- A permanent hire you're not ready to make
Let's talk
Tell me what you're trying to grow.
I'd love to hear what you're working on. Scope and price agreed before anything starts.