Generative engine optimization (GEO) consultant
Show up inside the generated answer.
Generative engine optimization (GEO) means generative results are assembled from what the model believes about you — that belief is built, not optimized.
What it is
A generated answer isn't retrieved, it's assembled
So the question isn't which page ranks. It's whether a model has a clear, consistent, corroborated idea of what you are — the category you're in, where you operate, who you serve.
That makes GEO closer to digital PR and entity management than to page optimization, and it's why two businesses with identical websites can be described completely differently.
What I actually do
The work itself
- I define the entity: one description, one category, one location story, everywhere
- Find and fix conflicting information across the web that muddies it
- Build corroboration — third-party mentions, profiles and citations that agree
- Tie it together with structured data and consistent linking
- Track share of answer against the competitors who currently get named
How it works
Three stages
Define
Decide precisely what you are, in words that can be repeated identically everywhere.
Corroborate
Make the rest of the web agree, starting with the sources models lean on.
Track
Ask the engines regularly, and watch whether the description improves.
Who it's for
Brands that get described wrongly, or not at all
- A model that confuses you with a similar name
- New brands with thin presence
- Categories where competitors get named and you don't
- Businesses that changed name, focus or location
Let's talk
Tell me what you're trying to grow.
I'd love to hear what you're working on. Scope and price agreed before anything starts.