Marketing / Services / CRM, email & SMS
Lifecycle marketing consultant
The audience you already own.
Database, segmentation, and the lifecycle programs that turn a list into revenue.
What it is
Paid media rents attention; your list is the one channel nobody can price you out of
Most businesses have a database and a newsletter, which is not the same as a lifecycle program. The difference is whether anything happens automatically when a customer does something.
I heavily automated email/SMS and recurring marketing workflows.
What I actually do
The work itself
- I fix how data gets captured, because everything downstream inherits it
- Segment by behavior rather than by whatever the import produced
- Build the lifecycle programs: welcome, nurture, reactivation, post-purchase, win-back
- Sort deliverability and list health before volume goes up
- Report revenue by program, so each one earns its place
How it works
Three stages
01
Audit the list
What's in it, how it got there, what it's worth, and what's quietly broken.
02
Build the programs
Highest-value first, running end to end before the next one starts.
03
Hand it over
Documented, with reporting you can read in a minute.
Who it's for
Businesses sitting on a list they barely use
- A database nobody trusts
- One newsletter doing all the work
- No reactivation or win-back at all
- Email that reads like it was written by committee
Let's talk
Tell me what you're trying to grow.
I'd love to hear what you're working on. Scope and price agreed before anything starts.