Marketing / Services / Growth & acquisition
Customer acquisition consultant
Where the growth actually comes from.
Which customers are worth acquiring, through which channels, in what order, and at what cost.
What it is
A plan that names every channel isn't a plan
It's a shopping list. The useful version says what you're going after first, what you're deliberately not doing yet, and what acquiring someone should cost before you spend anything.
I led B2C marketing for a fast-growing multi-location sports-hospitality brand, so most of this is worked out in places where the plan had to survive contact with a real week.
What I actually do
The work itself
- I map where customers actually come from now, not where you assume they do
- Size the channels worth testing, and the order to test them in
- Set acquisition targets the margin can carry
- Plan local-market and new-location activity
- Build the reporting that tells you early whether it's working
How it works
Three stages
Look at what you have
Existing data first — sales, CRM, search, whatever is already running. It usually answers more than it gets asked.
Pick the order
What to fund now, what to test, what to leave alone. Sequencing is most of the value.
Run and adjust
Targets, reporting cadence, and honest calls about what to stop.
Who it's for
Businesses guessing which channel to fund next
- Growth that has flattened without an obvious reason
- Multi-location or opening new sites
- Spend spread thin across too many channels
- A plan that exists but nobody can execute
Let's talk
Tell me what you're trying to grow.
I'd love to hear what you're working on. Scope and price agreed before anything starts.