Marketing / Services / Paid media
Google Ads & Meta Ads consultant
Ads judged on pipeline, not impressions.
Meta and Google, planned and run against what they actually produce — with the tracking wired first.
What it is
Most accounts optimize toward a number that isn't the business's number
Platforms report what they can see, which is rarely what you sell. Until tracking says something true, scaling spend just buys more of whatever the pixel happened to count.
So measurement comes first, then the account, then the budget.
What I actually do
The work itself
- I get conversion tracking honest before touching spend
- Rebuild account structure around how people actually decide
- Run creative testing as a system rather than a hunch
- Allocate budget across channels on what returns, not habit
- Report weekly in the terms the business uses
How it works
Three stages
Fix measurement
Tracking, conversions, and what can honestly be attributed — including what can't.
Rebuild the account
Structure, audiences and creative, with a test plan rather than a launch.
Scale what pays
Budget follows evidence; the rest gets cut without ceremony.
Who it's for
Businesses spending without trusting the numbers
- Spend rising while leads stay flat
- An agency reporting metrics you can't act on
- Tracking that broke during a rebuild
- Local or multi-location budgets to split
Let's talk
Tell me what you're trying to grow.
I'd love to hear what you're working on. Scope and price agreed before anything starts.