Social media strategy consultant
Two channels done properly, not five thinly.
Strategy and management in one engagement: channels chosen deliberately, a rhythm your team can sustain.
What it is
Most accounts are busy without being useful
Daily output, no strategy underneath, and reporting that stops at follower count. The useful version starts from what the business needs and works backwards to what gets posted.
Usually that means fewer channels, better reasons, and a rhythm the team can actually keep.
What I actually do
The work itself
- I pick the channels on where your customers decide, not on what's fashionable
- Build repeatable formats so production doesn't restart every week
- Run the calendar, or hand it over with a standard to work to
- Handle community management, including the awkward messages
- Report against enquiries and bookings, and say when a channel isn't earning its time
How it works
Three stages
01
Choose
Which channels, for what job, measured how.
02
Build the rhythm
Formats, calendar and a production loop that fits the people you have.
03
Measure
Outcomes over impressions, with honest calls about what to drop.
Who it's for
Teams posting without a plan underneath
- Output that feels constant and produces nothing
- Multi-location accounts pulling in different directions
- A team that inherited the accounts and no strategy
- Good content nobody sees
Let's talk
Tell me what you're trying to grow.
I'd love to hear what you're working on. Scope and price agreed before anything starts.