Marketing / Services / Partnerships & activations
Sports sponsorship & brand partnership consultant
Partnerships that work like a channel.
Sourced, negotiated and run for what they return — not for the logo on the wall.
What it is
Most partnerships fail quietly.
They get signed at the top, activated by nobody, and measured never. A year later the renewal conversation has no evidence in it.
Run properly, a partnership is an acquisition channel with a relationship attached: audience you don't pay media rates for, and credibility you can't buy directly. That is the version I know.
What I actually do
The work itself
- I find partners whose audience is your buyer, not just partners your size
- Value what you're bringing before the first conversation
- Negotiate terms, activation commitments and the measurement that follows
- Run the activation calendar — events, openings, seasonal moments
- I report what it returned, in money, before renewal comes up
How it works
Three stages
Target and value
I work out who is worth approaching, what your side is actually worth, and what to ask for.
Negotiate
Terms, deliverables and the activation commitments that stop it becoming a logo placement.
Activate and measure
I run it, then report what it returned — so renewal is a decision, not a habit.
Who it's for
Brands with something a partner wants
- Multi-location and venue businesses
- Local brands with events or openings
- Teams inheriting sponsorships nobody has measured
- Businesses whose audience overlaps someone else's
Start here
Tell me what you're trying to grow.
Scope and price agreed before any work begins.